What’s included in a typical small business branding package?

All the artwork Gearcidy creates is built from scratch, by hand. We start each and every project by sketching ideas… with a piece of paper and pencil… archaic… we know.

Aside from a lot of blood and sweat, and our hearts, of course, here are the nuts and bolts of what we include in a typical small business brand and logo package for businesses under $1m in sales.

  • Concepts: Approximately two to three conceptual ideas and mockups.
  • Logo Hours Budgeted: At least 30+ hours of creative time budgeted for logo design, with unlimited revisions within that time period.
  • Logo Guidelines: One hour devoted to a basic logo standards document, which provides an overview of logo usage, colors, and logo application tips.
  • Logo Files: Upon completion of your brand, you will own all the rights to the logo we’ve created, and will receive all the files required to have it reproduced. We include both color and black and white versions of your logo in the following industry-standard formats: EPS, PDF, AI, JPG. PSD, PNG, TIFF and BMP.

Stationery design available: We can also provide the layout and design of stationery, including letterheads, envelopes and business cards.